Hey Reader,

I'm part of two really great business communities: The Lab by Jay Clouse and Amanda Goetz's Office Hours. I get a lot of value out of both. I enjoy learning from others, seeing what everyone is working on, getting advice on my projects, and completing the included courses and lessons.

Recently, a question came up around the idea of "double dipping" as an affiliate. When you offer a free resource or run a free community, using affiliate links feels like a no-brainer for creators. There isn't guilt since you aren't charging.

But when we exchange money with someone and welcome them into our paid course, product, or community, we suddenly feel shy or guilty about using affiliate links when making recommendations for tools and services we are using.

HERE ARE 3 REASONS WHY YOU SHOULD USE AFFILIATE LINKS IN YOUR PAID OFFERINGS:

#1

People are buying your paid offerings because they admire your expertise and experience. If there are products and tools that help you excel faster and easier in the same area they want to succeed in, they'll gladly support you by purchasing through your links.

#2

You can usually unlock better offers from the affiliate companies you work with when those offers are not made available to the general public.

For example, if you have a 10% off coupon to share publicly, the company may be willing to do a 20% off coupon as long as it's only shared in your private community.

That deeper discount is a huge win for your students, and they'll be grateful to get an exclusive offer through your link.

#3

By incorporating these affiliate products and tools into lessons and materials, you're making it easier for your students to take action and get results, which only increases the value of your paid offering in their eyes.

The best part is many affiliate companies will happily provide training videos or do joint teaching workshops to make it easy to enhance your courses in this way, without a lot of additional work on your part.

I hope today's email helped banish any guilt you feel about using affiliate links in your paid offerings.

– Justine

P.S. I'm teaching a free (and pitch-free) workshop in a couple of weeks and I'd love to see you there live >> How to use affiliate links on 7 social media platforms.

HEY, I'M JUSTINE!

I discovered affiliate marketing in 2009 while trying to monetize my first blog. I learned and experimented so much that I sold another blog for 5 figures thanks to its affiliate income. Those experiences led to my first tech job, and I've been launching and managing affiliate programs in the SaaS space ever since. My work has helped thousands of affiliates earn passive income and generated $30MM+ in revenue for companies like FreshBooks and Gusto.

Currently, I manage ConvertKit's affiliate program and run this Brilliant Affiliate newsletter club. Here are a few ways I can help you:

templates: 37+ copy-and-paste affiliate disclosure templates and guide ​Get for $11 →​ ​

coaching:​ get 1:1 help + strategy for your affiliate program / activities ​​Learn more →​ ​​

upcoming workshop: how to do affiliate marketing on 7 social media sites ​​​Register free →​ ​​​

CONNECT WITH ME:

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$11.00 Affiliate Disclosure Templates The ultimate guide to staying compliant and transparent as a blogger and influencer using affiliate links. Includes 37... Read more Get Instant Access Now

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