Hey Reader,

Want to increase your affiliate income without doubling or tripling your audience? I’ve got two words for you: special perks.

Special perks are less common promotional tools and resources your affiliate manager can give you to increase your conversions and commissions.

Inside any affiliate dashboard, you can usually find general promotional materials such as swipe copy, text links, logos, and banners.

While these are a great starting point for most affiliates, there are usually private items your affiliate manager can provide you with upon request.

These are “special perks” because not every affiliate gets them and some can be customized just for you.

Besides increasing your conversions, special perks also increase trust with your audience since their exclusive or limited nature makes you look like a VIP partner or brand ambassador.

HERE ARE 6 SPECIAL PERKS YOU CAN ASK FOR

If you want to go deeper on any of the ideas below, I go into much more detail in this blog post: How to Increase Your Affiliate Income with Special Perks.

1) Discount / coupon code

If the companies you promote tend to offer coupon codes, they can usually whip up a branded one (sometimes with a deeper discount) just for you.

2) Co-branded landing page

Here's an example of a co-branded landing page we use at ConvertKit:

3) Extended trials

If the company offers a 14-day trial to everyone, see if they'll give you a 30-day or 60-day trial for your audience.

4) Give & Get offer

Some companies can provide affiliates with a give & get offer, where both the affiliate and their referral get something when a sale is made — usually a gift card or cash.

5) Co-hosted webinar

If your audience loves attending online events, ask the affiliate company to co-host an educational workshop with you. It's a great way to position yourself as an expert to their audience while boosting affiliate referrals and commissions.

6) Custom collateral

If you need swipe copy or graphics that are more geared toward your brand, affiliate managers may be able to hook you up with custom promo materials.

TAKE ACTION:

Reach out to your top affiliate programs and ask for a special perk. Report back and let me know what cool offers you were able to score!

– Justine

WANT TO ADD OR GROW A SPONSORSHIP INCOME STREAM?

Justin Moore helps creators find and negotiate their dream sponsorships. Every week, he sends out tons of real sponsorship opportunities via his Creator Wizard newsletter ​— see below for an example of the opportunities he shares.

I highly recommend subscribing (it's free) if you're ready to start landing significant brand deals this year.

HEY, I'M JUSTINE!

I discovered affiliate marketing in 2009 while trying to monetize my first blog. I learned and experimented so much that I sold another blog for 5 figures thanks to its affiliate income. Those experiences led to my first tech job, and I've been launching and managing affiliate programs in the SaaS space ever since. My work has helped thousands of affiliates earn passive income and generated $30MM+ in revenue for companies like FreshBooks and Gusto.

Currently, I manage ConvertKit's affiliate program and run this Brilliant Affiliate newsletter club. Here are a few ways I can help you:

templates: 37+ copy-and-paste affiliate disclosure templates and guide ​Get for $11 →​ ​

coaching:​ get 1:1 help + strategy for your affiliate program / activities ​​Learn more →​ ​​

upcoming workshop: how to do affiliate marketing on 7 social media sites ​​​Register free →​ ​​​

CONNECT WITH ME:

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